Keynotes
Medicare Auctions: A Case Study of Government Market Design
Peter Cramton
Professor of Economics
University of Maryland
One sensible way to reduce healthcare costs is to harness market forces, where practical, to nurture competition and innovation. Lower prices and improved services should follow. However, the switch to market pricing is not an easy one. Medicare ’s experience with medical supplies illustrates the challenges and offers some important lessons. The key lesson is that government programs can benefit from introducing market methods, but doing so requires good market design–something that may not come naturally to the implementing agency, especially in light of political forces and organizational inertia.
An auction design for Medicare Durable Medical Equipment is presented. The design addresses the flaws in the current program. Bids are binding commitments. Each bid binds the bidder to particular performance obligations depending on the auction outcome. The bids are made credible through a rigorous qualification one month before the auction. Each bidder provides a financial guarantee in the form of a bid bond or a deposit in proportion to the bidder’s capacity. Capacity is objectively estimated based on the bidder’s supply in recent years. Each winner provides a performance guarantee in proportion to the winner’s estimated volume won. The auction establishes a market clearing price for each product in each service area. The price paid to all suppliers is the clearing price that balances supply and demand. These prices are found in a simultaneous descending clock auction, a simple price discovery process that allows both substitution across items and complementarities. Competition in the auction comes from new entry or the expansion of existing suppliers into new product categories and service areas. After the auction, the winners compete for Medicare beneficiaries by offering quality products and services. Thus, beneficiary choice is used to further strengthen incentives to provide high quality products and services.
Dutch auction. English auction. Manhattan auction?
Jeremy A. Smith
Chief Strategy Officer
SecondMarket, Inc.
When holders of esoteric assets attempt to sell their investments, they often run into significant difficulties since these assets are not fungible and require significant diligence on the part of prospective buyers. As a result, it can be difficult to attract sufficient buy side interest. Thus SecondMarket, the largest marketplace for alternative investments, was required to develop a proprietary auction format, the ManhattanAuction, designed to enhance investors’ ability to offload difficult-to-sell assets by paying investors to bid. How does this auction format work? Does it properly incentivize both buyers and sellers? Are there risks of participants gaming the system? This session will discuss this innovative auction format and attempt to answer these questions and more. Given the new and experimental nature of the ManhattanAuction, audience thoughts and feedback are strongly encouraged.

